What is Digital Marketing?
Digital Marketing in 2000: The Dawn of a New Era At the turn of the millennium, digital marketing was still in its infancy, navigating an evolving technological landscape shaped by the rise of the internet. The year 2000 marked a pivotal time in the marketing world, where traditional strategies began to integrate with digital tools, setting the foundation for the revolution that would follow in the coming decades. The Internet Boom and Dot-Com Era The late 1990s and early 2000s were dominated by the dot-com boom. Businesses rushed to establish an online presence, believing the internet was the future—and they were right, though not without early stumbles. Many companies invested heavily in websites, often as digital brochures, with limited functionality or user engagement features. Search engines like Yahoo!, AltaVista, and the newly emerging Google were changing how people discovered information. SEO (Search Engine Optimization) was a fresh concept, primarily focused on keyword s...